What we liked
Pros
- Deep Shopify and WooCommerce integrations
- Revenue-per-email reporting out of the box
- Predictive analytics for churn and next order
Keep in mind
- Pricing climbs quickly with list size, and it's more platform than most non-commerce senders need.
Score breakdown
Klaviyo pricing in 2026
Klaviyo starts at $20/mo. Free option: yes (250 contacts). As with most services in this category, the advertised rate typically assumes annual billing — check the renewal price and current promotions before committing.
Who is Klaviyo for?
Klaviyo is our pick for e-commerce revenue attribution. Klaviyo is the e-commerce specialist: its Shopify/WooCommerce integrations and revenue-per-email reporting directly connect campaigns to sales, and its predictive analytics (churn risk, next-order date) actually inform strategy.
How Klaviyo compares
Our top-rated email marketing pick overall is Mailchimp (9.5/10). Also consider Brevo (9.3/10). See the full email marketing comparison for all 6 ranked services side by side.
Frequently asked questions
Yes — Klaviyo scores 8.8/10 (Very Good) in our independent testing and ranks #4 of 6 in our email marketing comparison. It stands out as the pick for e-commerce revenue attribution.
Klaviyo pricing starts at From $20/mo. Free option: Yes (250 contacts). Check current promotions on their site, as introductory rates change frequently.
The strongest alternatives are Mailchimp (9.5/10) and Brevo (9.3/10). See our full email marketing comparison for all 6 ranked options.