What we liked
Pros
- The deepest automation builder we tested
- Behavioral triggers, lead scoring, and split paths
- CRM included on higher tiers
Keep in mind
- Power comes with complexity; beginners face a real learning curve.
Score breakdown
ActiveCampaign pricing in 2026
ActiveCampaign starts at $15/mo. Free option: 14-day trial. As with most services in this category, the advertised rate typically assumes annual billing — check the renewal price and current promotions before committing.
Who is ActiveCampaign for?
ActiveCampaign is our pick for advanced automation journeys. No platform matched ActiveCampaign's automation canvas — our seven-branch onboarding journey with lead scoring took an afternoon to build and ran flawlessly.
How ActiveCampaign compares
Our top-rated email marketing pick overall is Mailchimp (9.5/10). Also consider Brevo (9.3/10). See the full email marketing comparison for all 6 ranked services side by side.
Frequently asked questions
Yes — ActiveCampaign scores 9.1/10 (Very Good) in our independent testing and ranks #3 of 6 in our email marketing comparison. It stands out as the pick for advanced automation journeys.
ActiveCampaign pricing starts at From $15/mo. Free option: 14-day trial. Check current promotions on their site, as introductory rates change frequently.
The strongest alternatives are Mailchimp (9.5/10) and Brevo (9.3/10). See our full email marketing comparison for all 6 ranked options.