What we liked
Pros
- Priced by emails sent, not list size — huge lists stay cheap
- SMS and WhatsApp campaigns built in
- Solid marketing automation on every paid tier
Keep in mind
- Template selection is smaller than Mailchimp's, and the daily cap on the free plan is tight.
Score breakdown
Brevo pricing in 2026
Brevo starts at $9/mo. Free option: yes (300 emails/day). As with most services in this category, the advertised rate typically assumes annual billing — check the renewal price and current promotions before committing.
Who is Brevo for?
Brevo is our pick for best value — pay per send, not per contact. Brevo's send-based pricing flips the economics: a 50,000-contact list that mails weekly costs a fraction of contact-based rivals, with automation included.
How Brevo compares
Our top-rated email marketing pick overall is Mailchimp (9.5/10). Also consider ActiveCampaign (9.1/10). See the full email marketing comparison for all 6 ranked services side by side.
Frequently asked questions
Yes — Brevo scores 9.3/10 (Excellent) in our independent testing and ranks #2 of 6 in our email marketing comparison. It stands out as the pick for best value — pay per send, not per contact.
Brevo pricing starts at From $9/mo. Free option: Yes (300 emails/day). Check current promotions on their site, as introductory rates change frequently.
The strongest alternatives are Mailchimp (9.5/10) and ActiveCampaign (9.1/10). See our full email marketing comparison for all 6 ranked options.